About Us

Mission

All the colors you love

For us, every project is always unique, no matter how big or small. That’s why Stucco Veneziano Shop focuses on the relationship between customer and product.
Our staff supports individuals, hobbyists, and professional decorators at every stage of the project, from selecting the appropriate material to advising on how to achieve the best result.

Vision

Stucco Veneziano Shop promotes the rediscovery of the tradition of Venetian wall decoration and highlights the elegance and beauty of lime-based products.

We promote environmentally friendly properties through the use of highest quality raw materials and an ever-increasing respect for the environment and human health. Our company’s know-how is a balance of craftsmanship and technological innovation.

Company Values

Artistic Sensitivity

The constant pursuit of beauty is fundamental to us. Thanks to the wide selection of products and colors, Stucco Veneziano Shop enables customers to express their creativity individually.

Raw Materials

Our raw materials are of high quality, most of them are of mineral origin, 100% Made in Italy. Each product is manufactured and assembled according to strict production standards, guaranteeing the reliability of the products.

Environment and Health

Our decorative products comply with environmental regulations and protect human health.

Customer Service

Our technical staff assists the customer in selecting the most suitable material for their needs, wishes, and skills, and in choosing the most appropriate application cycle for the respective context. We offer full support: before ordering, during the purchase phase, and we also guarantee effective support during delivery and after-sales.

Lime

What is Lime?

Lime, or calcium oxide (CaO), represents craftsmanship and the art of building par excellence and is the result of burning calcareous sedimentary rock or calcium carbonate (CaCO3).
It is used in building construction for masonry mortar, filler, interior and exterior plaster, and in our case, for high-quality masonry decor. Lime is used in architectural finishes, stucco and marble, as well as in wall paints and frescoes, thus demonstrating its full prestige and great versatility in application.

Its complete compatibility with all building materialsβ€”stone, brick, wood, raw earth, etc.β€”makes lime the most valued and precious binder of all times and civilizations and it is preferred over any other in restoration and wall design.

How is Lime Obtained?

The Four Elements: Earth, Fire, Water, Air

The four elements that govern and shape our planet (Earth, Fire, Water, Air) seem to condense into the material that represents craftsmanship and the art of building par excellence: lime.
There is magic in taking a stone from the earth, burning and decomposing it in fire, making it malleable with water, working it as desired, and having it stabilize again through the influence of air.
The Lime Cycle
The lime cycle takes place in four fundamental stages, corresponding to the four elements Earth, Fire, Water, Air. These are the selection of limestone (1), burning (2), slaking (3), and carbonation (4).

This is a simplified diagram, as the chemical-physical transformations that occur are more complex in reality:
1. Earth: The Selection of Limestone.
Earth is the source for this completely natural material. The mineralogical and chemical properties of the limestone used as raw material for lime production are fundamental and make it non-toxic, breathable, and workable. The material is selected from various natural locations, such as quarries or with pebbles from riverbeds.
2. Fire: The Burning.
The limestone is fed into kilns and heated to a temperature of approximately 900Β°C.
Under these conditions, calcium carbonate decomposes into calcium oxide (quicklime) and carbon dioxide.
3. Water: The Slaking.
Quicklime reacts with water upon contact, generating significant heat, and transforms into a white powder called hydrated lime, or a paste called slaked lime, chemically calcium hydroxide. The lime we produce is stored in special containers for at least twelve months.
4. Air: The Carbonation.
Once the lime is applied to walls in the form of mortar, stucco, paint, etc., the carbonation process begins. The product becomes as solid again as the stone it originally was. This process only occurs in the presence of carbon dioxide or air. In this process, slaked lime is converted into calcite (calcium carbonate), thereby completing the so-called lime cycle.